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UNE FOIS N’EST PAS COUTUME, UN DIRIGEANT ICONOCLASTE DÉCIDE DE FAIRE VOLER EN ÉCLATS LES CLICHÉS. Nos PME françaises ne prospèrent pas ? Il est temps d’en finir avec l’obsession fiscale et administrative des patrons. Les vraies raisons sont ailleurs. Jean-Baptiste Rudelle a réussi un improbable défi. En moins de dix ans, sa société, Criteo, qui invente une nouvelle forme de publicités ciblées sur Internet, est passée de l’arrière-boutique d’une saladerie à une multinationale aujourd’hui cotée au Nasdaq, qui pèse plus de 2 milliards en Bourse. Il nous raconte ici son parcours, qui a été tout sauf un long fleuve tranquille, et ses échecs puisque pour lui l’échec est la condition même du succès. Il nous livre aussi ses secrets de réussite, ainsi qu’un vigoureux plaidoyer pour la création d’entreprises de hautes technologies en France.
La France EST la solution
Mêlant réflexion historique, analyse économique et projection dans le futur, l'auteur pose sans concession un diagnostic de l'état de la France et fait des propositions concrètes pour changer tout afin de rester nous-mêmes. Si la crise est si profonde, c'est que le temps a disparu. La barbarie religieuse remonte des enfers. Le présent est vitrifié par quarante ans d'impuissance face au chômage. Les maîtres de la nouvelle économie travaillent déjà à l'impensable : le dépassement de l'homme par l'intelligence artificielle, et la fusion entre l'homme et la machine. Le numérique bouleverse tout. Pour Frédéric Salat-Baroux, rien n'est joué. L'économie numérique peut tout aussi bien nous faire basculer dans un monde insupportable de précarité et de violence, comme permettre l'émergence d'un modèle plus juste. Selon lui, nous réussirons. Il y a un mystère français dans notre capacité à commettre toutes les erreurs, mais chaque fois à nous reprendre. Déjà une jeunesse, qui n'a peur de rien, s'est lancée à l'assaut du monde et annonce le retour des Français. Ce livre est un appel au débat. Dans le domaine de l'action publique, de l'Europe, de l'école, de la fiscalité, de l'emploi, de la protection sociale, il propose des réponses pour rattraper nos retards et nous projeter dans le siècle qui avance. Il porte une conviction : plus que jamais, la France EST la solution.
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration of the renewal of American invention and its new “makers.” Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy. Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
The Hard Thing About Hard Things
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.
What is this tiny book? Who is this Koons Crooks? With its privately-printed, anonymously-produced 140-copy first printing, Iterating Grace became the talk of summer 2015 in the tech world. From Buzzfeed to Tumblr to Fusion, people were puzzled and enthralled by the story of Koons Crooks, a young man who took the Twittered musings of the Silicon Valley elite to heart-and ended up on a profoundly unexpected path, leaving behind only the lovingly hand-calligraphed tweets that had meant so much to him. His story struck an immediate chord. There were competing efforts to identify the author of Iterating Grace; blog posts and lengthy comment threads pointed finger at writers all over the country, from Robin Sloan to Susan Orlean to Dave Eggers. Other early theories supposed it was the tip of an elaborate marketing scheme, and soon all would be revealed. But gradually it became clear that it was simply this: a small piece of literary art, perfectly pitched and driven by a Twain-like bemused outrage, by a creator who did not want to be identified, and would not explain anything beyond what the satirical fable said for itself. Disruptive innovators whose tweets are illustrated in Iterating Grace include: Austen Allred, cofounder of Grasswire; Sam Altman, president of Y Combinator; Marc Andreessen, coauthor of Mosaic, cofounder of Netscape and Andreessen Horowitz; Jeff Bussgang, VC at Flybrige Capital; Tony Conrad, cofounder and CEO of about.me; Benedict Evans, VC at Andreessen Horowitz; Brad Feld, VC at Foundry Group-and many more.
Competing Against Time
Today, time is the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time—in production, in new product development, and in sales and distribution—represent the most powerful new sources of competitive advantage. With many detailed examples from companies that have put time-based strategies in place, such as Federal Express, Ford, Milliken, Honda, Deere, Toyota, Sun Microsystems, Wal-Mart, Citicorp, Harley-Davidson, and Mitsubishi, the authors describe exactly how reducing elapsed time can make the critical difference between success and failure. Give customers what they want when they want it, or the competition will. Time-based companies are offering greater varieties of products and services, at lower costs, and with quicker delivery times than their more pedestrian competitors. Moreover, the authors show that by refocusing their organizations on responsiveness, companies are discovering that long-held assumptions about the behavior of costs and customers are not true: Costs do not increase when lead times are reduced; they decline. Costs do not increase with greater investment in quality; they decrease. Costs do not go up when product variety is increased and response time is decreased; they go down. And contrary to a commonly held belief that customer demand would be only marginally improved by expanded product choice and better responsiveness, the authors show that the actual results have been an explosion in the demand for the product or service of a time-sensitive competitor, in most cases catapulting it into the most profitable segments of its markets. With persuasive evidence, Stalk and Hout document that time consumption, like cost, is quantifiable and therefore manageable. Today's new-generation companies recognize time as the fourth dimension of competitiveness and, as a result, operate with flexible manufacturing and rapid-response systems, and place extraordinary emphasis on R&D and innovation. Factories are close to the customers they serve. Organizations are structured to produce fast responses rather than low costs and control. Companies concentrate on reducing if not eliminating delays and using their response advantage to attract the most profitable customers. Stalk and Hout conclude that virtually all businesses can use time as a competitive weapon. In industry after industry, they illustrate the processes involved in becoming a time-based competitor and the ways managers can open and sustain a significant advantage over the competition.
Unity Virtual Reality Projects
Explore the world of Virtual Reality by building immersive and fun VR projects using Unity 3D About This Book Learn the basic principles of virtual reality applications and get to know how they differ from games and desktop apps Build various types of VR experiences, including diorama, first-person characters, riding on rails, 360 degree projections, and social VR A project-based guide that teaches you to use Unity to develop VR applications, which can be experienced with devices such as the Oculus Rift or Google Cardboard Who This Book Is For If you're a non-programmer unfamiliar with 3D computer graphics, or experienced in both but new to virtual reality, and are interested in building your own VR games or applications then this book is for you. Any experience in Unity is an advantage. What You Will Learn Create 3D scenes with Unity and Blender while learning about world space and scale Build and run VR applications for consumer headsets including Oculus Rift and Google Cardboard Build interactive environments with physics, gravity, animations, and lighting using the Unity engine Experiment with various user interface (UI) techniques that you can use in your VR applications Implement the first-person and third-person experiences that use only head motion gestures for input Create animated walkthroughs, use 360-degree media, and build multi-user social VR experiences Learn about the technology and psychology of VR including rendering, performance and VR motion sickness Gain introductory and advanced experience in Unity programming with the C# language In Detail What is consumer “virtual reality”? Wearing a head-mounted display you view stereoscopic 3D scenes. You can look around by moving your head, and walk around using hand controls or motion sensors. You are engaged in a fully immersive experience. On the other hand, Unity is a powerful game development engine that provides a rich set of features such as visual lighting, materials, physics, audio, special effects, and animation for creating 2D and 3D games. Unity 5 has become the leading platform for building virtual reality games, applications and experiences for this new generation of consumer VR devices. Using a practical and project-based approach, this book will educate you about the specifics of virtual reality development in Unity. You will learn how to use Unity to develop VR applications which can be experienced with devices such as the Oculus Rift or Google Cardboard. We will then learn how to engage with virtual worlds from a third person and first person character point of view. Furthermore, you will explore the technical considerations especially important and possibly unique to VR. The projects in the book will demonstrate how to build a variety of VR experiences. You will be diving into the Unity 3D game engine via the interactive Unity Editor as well as C-Sharp programming. By the end of the book, you will be equipped to develop rich, interactive virtual reality experiences using Unity. So, let's get to it! Style and approach This book takes a practical, project-based approach to teach specifics of virtual reality development in Unity. Using a reader-friendly approach, this book will not only provide detailed step-by-step instructions but also discuss the broader context and applications covered within.
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success. From the Hardcover edition.
Zero to One
#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
The Man in a Hurry
Pierre ruins everything-friendships, love, fatherhood-in his headlong race against time. As he rushes through life, he fails to appreciate those things that are of true value-the tendernesses shown to him by his wife, Hedwige, the poetry of the world. He burns himself up, and burns up those around him, in a constant striving for goals that change as soon as he reaches them. Too late, he will realize that in his haste, he has been hurrying only to arrive more quickly at a meeting with death. Pushkin Collection editions feature a spare, elegant series style and superior, durable components. The Collection is typeset in Monotype Baskerville, litho-printed on Munken Premium White Paper and notch-bound by the independently owned printer TJ International in Padstow. The Man in a Hurry is the first hardcover release in the Pushkin Collection line. From the Hardcover edition.